Public Service Media (PSM) are in the eye of the storm: content and platform proliferation, competition from global tech giants, a crisis of trust, funding cuts, and political polarization. These issues all threaten the role PSM plays in a healthy society. As a result, PSM needs to be closer to their audiences than ever before: listening, learning, and adapting and improving its content and services. Whilst PSM tend to suffer extremes of legacy structures and processes, the public value mindset carries a huge potential for innovation, creativity, and an openness to change.At the EBU we have a unique macro European view, so I’ll be talking about how PSM is using agile methods and approaches as enablers for digital transformation.