What can Motown Records teach us about agility? Can it be that Berry Gordy adopted business agility decades before the Agile Manifesto was authored? What lessons can we learn from how Motown empowered a creative class to build the highest quality products in their market space? In this talk, we’ll explore the principles of agile in the context of Motown Records, and dig into the parallels between Berry Gordy’s approach to releasing music and software development. Attendees will learn more about what made Motown unique for its time and how the practices of the label can improve the software and products we build for our customers today.